Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce.
On this episode I discuss:
- How to know your marketing is working
- Only change your marketing message when it stops working, nit when you're bored with it.
- Why 'Consistent Action Creates Consistent Results'.
- The power of a single message combined with a high-profit margin
- Helicopter marketing
- Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year?
- Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities
- Don't become a Marketing Zombie?
- Strategy before Tactics is like Diagnosis before Prescription
- Understanding your target market
- Reach Versus Frequency (Beware of Sales Reps)
- Testing & Measuring
- The 6 Pillars of Marketing
- Your website is the mothership
- Why relying on Facebook could be dangerous for your business
- Four questions you should ask before you start a marketing campaign:
- Does it fit your budget?
- Is it going to capture your ideal client?
- What is the return on your investment, ROI?
- Would you get a better ROI elsewhere?
- How To set your prices correctly to assist and support your business, and marketing strategy. (You can be too cheap)
- In regards to BRANDING, are you:
- Premium
- Mid-Range
- Discount
If you have any questions about this podcast episode, please send me an email at
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