As a podiatrist, the future of your practice is entirely in your hands. You have the power to direct it wherever you want by choosing the right type of patients. But how do you make that choice?
Why Focusing on Better Patients Matters
We all know time is limited, and working longer hours to see more patients isn’t sustainable. At some point, you’ll face burnout. A better option is to focus on seeing better patients.
Better patients:
- Pay more without hesitation.
- Are more likely to refer others who are similar to themselves.
- Will speak positively about your business.
By focusing on these types of patients, you can increase your revenue without working longer hours.
How to Attract Better Patients
To attract better patients, you need to offer services that appeal to them. Think about the services you want to provide and make sure your marketing aligns with this. Block out time in your schedule to focus on these patients, and don’t fill these slots with uninspiring work. Use this time to create content that attracts your ideal patients.
Take Control of Your Practice’s Future
By focusing on the right patients and creating content that appeals to them, you can steer your financial future in any direction you desire.
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