Podiatry Marketing Masterclass - LIVERPOOL

Friday, 3 Jan 2025 - Monday, 3 Feb 2025
9:00 am - 4:30 pm
Leonardo Hotel Liverpool 31 Keel Wharf, L3 4FN Liverpool, UK.

Are you ready to take your podiatry practice to the next level? Join us for the Podiatry Marketing Masterclass, a transformative workshop designed specifically for podiatrists looking to sharpen their marketing skills and grow their practice.

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(Morning Tea, Lunch, Afternoon Team, Workbooks Provided)

Limited to 26 Attendees

The 5 Big Benefits of Attending

After you've completed this marketing masterclass, you'll be able to develop a marketing strategy that's right for you and your business, saving you both time and money.
You will involve your team in this new marketing journey, making it fun and sharing the workload.
You'll be able to repeat what you've learnt time and time again for consistent, long-term, profitable results.
You will attract more of the type of patients you want to treat and less of those you don't want to treat.
You will become a happier, more content podiatrist and business owner.

Your podiatry team and family will thank you for doing this masterclass.

Hi, I'm Tyson Franklin, and over the past thirty-plus years, I have opened, sold, relocated and taken over more than 20 podiatry businesses.

When it comes to marketing a podiatry business, I know exactly what works and what doesn't, which will save you both time and money.

"I have attended a lot of courses in healthcare and marketing and this has easily been by far the best. It was conducted with humour and most importantly real insights into the problems of the private practitioner. Tyson is an encyclopedia of knowledge". - Graeme Franklin (The Podiatry Clinic, UK) 2019 Podiatry Marketing Attendee

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MY PROMISE

My promise to every attendee is to share strategies and tactics I have used in my podiatry businesses or helped my coaching clients implement successfully in their businesses.

Success leaves clues; you just need to know where to look.

"The entire workshop was high value and extremely practical. There were many aspects of the workshop that I was able to implement immediately. Furthermore, the workshop also helped me to critically review my business in such a way that has allowed me to really get clear on the type of podiatry business I want to grow and develop". - Daniel Bagnall (Foot Science, Gold Coast)

WORKSHOP CONTENT

5 Marketing Rules You Need to Follow & Understand
Developing A Yearly Marketing Plan
Weekly and Monthly Marketing Actions
How to Overcome Common Marketing Myths
How to Attract More New Patients
Developing Your Ideal Patient
Niching Your Podiatry Business the Right Way
How to Develop Your Story & Brand
How to Stand Out from the Crowd
How to Identify and Develop Your Uniqueness
Building Your Brand for Increased Profit
How to use the Six Pillars of Marketing
How to Consistently Get More Referrals
How to Ethically Get Your Patients Coming Back
Developing Your Social Media Strategy
Choosing the Best Social Media Platforms
and a whole lot more.

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In a rapidly evolving healthcare world, it's crucial to improve your approach to patient engagement, brand building, and effective communication.

This workshop will provide practical, actionable insights to help you attract more patients, enhance your reputation, and ensure your message resonates in today's competitive landscape. Whether you're a seasoned practitioner or just starting, this is your opportunity to stride ahead and put your practice on the map.

To have a Thriving Podiatry Business, you need to know where marketing fits in the success puzzle. You may have a great team supported by well-functioning systems and a sensible business plan, but your marketing strategy completes the success puzzle.

Marketing Is The Major Piece of The Puzzle

Has your marketing become predictable and a little stagnant? Have you noticed your competition starting to copy you? This happens because success leaves clues, so you must constantly reinvent, fine-tune, and niche your marketing message.

Marketing helps you move from a Frustrated Clinician to a Happy Podiatrist, which is required if you ever want a Thriving Career.

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The Frustrated Clinician

Being a great clinician used to be all that was needed to have a successful podiatry business, but not anymore. Today, you must have a robust marketing plan in place, and without it, you will become a 'frustrated clinician' wondering why your competitors are winning all the battles.

But remember, you did not become a Podiatrist overnight. It took many years to become qualified and competent, so expect your marketing skills to also take time. The purpose of attending workshops is to speed up this learning process.

Happy Podiatrist & Beyond

This Podiatry Marketing Workshop has been developed to help fast-track the marketing skills you need so you can move from a Frustrated Clinician to a Happy Podiatrist.

Once you're happy, you can move to the final stage of developing a Thriving Podiatry Business.

Stop Wasting Mental Energy

Chasing your competitors wastes a lot of mental energy and can impair your ability to think clearly. Become the market leader and let your competitors chase you.

No One Remembers Who Came Second

If you're copying your competitors, you have already failed. No one remembers who came second, so it's important to lead or at least give the perception that you are the market leader.

This Podiatry Marketing Workshop will help you develop a marketing plan that is unique to you.

We all know that most podiatrists make orthotics and treat heel pain, but no other podiatry business has your voice. This is why it's essential to develop your unique brand and brand personality and make it an integral part of all that you do.

The NEW 6 Pillars of Marketing

I first wrote about the 6 Pillars of Marketing in 2014 in my book It's No Secret...There's Money In Podiatry, and I truly believe that if you can grasp how to use all 6 Pillars correctly, your podiatry business will thrive.

In this Podiatrist Marketing Workshop, I will explain how things have changed over the past ten years and why the Six Pillars of Marketing works so well.

What Else Will Be Covered?

Meta-level, Strategic Level and Tactical Level Marketing
Why Your Best Patients Could Be Killing Your Business
Using the Bell Curve to Your Marketing Advantage
The power of vertical and horizontal niching
Finding your 'Zone of Genius'
Creating and Developing Content
Using Audio in Your Marketing
Developing your Marketing Rhythm
Using Visual Models To Put The Right Picture In Your Patients Mind
Repurposing and No-Cost Marketing Ideas
Getting On Your Referrers Radar
How to Increase Your Orthotic Numbers

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If you have any questions about this Podiatry Marketing Workshop, please email me at email/tf)(tysonfranklin.com.

100% MONEY-BACK GUARANTEE

If you feel this workshop did not meet your expectations, all you need to do is hand back the WORKBOOK, and you will receive a full 100% refund within 24 hours, no questions asked; that's how confident I am you will love it.

If you have any questions, please email me at email/tf)(tysonfranklin.com or call me directly on +61 408 671 966. I'm here to help where I can.

"After 30-years I'm still learning and this marketing workshop has given me plenty of marketing nuggets I can apply first thing Monday morning". - Damian Gough, Umina Podiatry & Virtual Podiatrist

"If you're a podiatrist looking to improve your business Tyson has plenty of practical tips to get you from where you are now to creating a bigger and better practice". - Craig Schooth, Sunnybank Hills Podiatry